Amna operates the licensed local layer for foreign brands selling wholesale in KSA, whether you already work with Saudi retailers or are building those relationships directly: entity, import compliance, VAT, and settlement, without handing your brand to a traditional distributor or losing margin to distributor markup.
Selling direct to consumers online? See Amna for D2C brands →
Traditional distributors take margin, obscure sell-through, and slow your economics. Setting up your own Saudi entity means millions upfront and years of compliance overhead. Amna gives you the local operator layer while you keep control of retail partnerships and pricing.
Commercial registration, contracting, and invoicing as a local operator on your behalf. One contract, one statement.
E-invoicing, filings, and remittance handled for wholesale transactions into the Saudi market.
Coordinate inbound stock and delivery to retailers or distribution centers through established Saudi logistics partners.
Fixed monthly payouts at mid-market FX. No multi-month distributor holds.
Lower all-in cost than typical distributor markup. Structured for long-term wholesale partnerships.
You negotiate with retailers. Amna never sits between you and your buyer. You keep the brand and the account.
How foreign brands typically enter Saudi retail, and where Amna fits.
| What matters | Amna | Traditional distributor | DIY local entity |
|---|---|---|---|
| Retail partner relationships | Yours |
Distributor owns |
Yours |
| KSA entity & compliance | Operated |
Their entity |
On you |
| VAT & ZATCA (B2B) | Operated |
Opaque |
On you |
| Sell-through visibility | Your data |
Limited |
Yours to build |
| Fees & effective economics | Low operator rate |
High markup |
High setup cost |
| Settlement speed | Monthly |
Months |
Bank-dependent |
| Time to operate locally | 2–4 weeks |
Months of negotiation |
6–9 months |
Amna is the licensed operator behind your Saudi wholesale business. You keep retailer relationships, pricing strategy, and brand control.
Share your category, retail targets, and current distribution setup. We assess fit and scope the local operating model.
Entity, import compliance, VAT, ZATCA invoicing, and logistics coordination through licensed Saudi infrastructure.
Negotiate listings, terms, and pricing directly with Saudi retail partners. Amna does not replace your sales team.
Monthly payouts at mid-market FX. One monthly statement covers fees, VAT, and remittance.
AmnaPay powers wholesale settlement for brands that need more than a monthly wire. Pay international suppliers, manage cross-border flows from a client dashboard, and optionally issue prefunded virtual cards for local market expenses.
Fixed monthly payouts converted at mid-market FX. One statement covers VAT, fees, and remittance without multi-month distributor holds.
Pay factories, agencies, and international partners from one AmnaPay dashboard. Send money worldwide with transparent FX, without routing every invoice through your home bank.
Prefunded virtual cards accepted in MENA and worldwide for retail visits, logistics, and local market ops. Keep spend controlled without opening separate banking relationships in KSA.
Wallet, vendor payments, and virtual cards are optional add-ons, available after onboarding and subject to eligibility and KYC.
Global product DNA, on-the-ground Saudi execution. The team mirrors the product.
Amna is a KSA-licensed commerce operator for wholesale. We run the local layer (entity, import compliance, VAT, ZATCA, and settlement) while you keep retail partner relationships, pricing, and brand control.
No. Amna operates as the licensed Saudi entity on your behalf. You supply to Saudi retailers under your existing or developing accounts; we handle compliance, filings, and local operations under one contract.
No. Amna is a licensed commerce operator. We run the local compliance, entity, and settlement layer. You keep retail partner relationships, pricing, and brand strategy. We are not a replacement for your sales team or retail negotiations.
Yes. That is the point. Amna is designed for brands that already have or are building direct relationships with Saudi retailers, and need a licensed local operator instead of a traditional distributor or a full DIY entity setup.
Integrating with Amna's systems takes 2–4 weeks from signed agreement: entity setup, import compliance, VAT, and settlement. That compares to 6–9 months if you build the local stack yourself. Listing negotiations with retailers may take longer and sit outside Amna's scope.
No. Amna is not a 3PL and we don't operate our own warehouses. We coordinate inbound import and delivery to Saudi retailers or distribution centers through established local logistics partners. You can keep your existing freight or 3PL relationships where they work; we connect the licensed local layer around how you already move stock.
Amna collects and settles on a fixed monthly schedule through AmnaPay, converted at mid-market FX. One monthly statement covers VAT, fees, and remittance.
AmnaPay is Amna's cross-border money layer for wholesale brands: monthly settlement at low FX, a client dashboard for remittance and vendor payments, and optional prefunded virtual cards for local market and international spend.
Amna charges a one-time setup fee plus a take rate on wholesale volume. Early cohort brands receive a significantly discounted setup fee and rate. Our pricing is materially lower than typical distributor markup and DIY local entity costs, structured for long-term wholesale partnerships. Submit the form below and we'll come back within 48 hours with a fit assessment and a view of local economics for your category.
Yes. If you also sell direct to consumers, Amna can operate checkout, consumer payments, and buyer support for your storefront. See the D2C page for that model.
Tell us about your wholesale model and target retail channels. We will come back within 48 hours with a fit assessment and a view of local economics for your category.